If you're looking for a Lifesight alternative, SegmentStream is a good option. This platform offers AI-powered marketing measurement and media mix optimization. It uses predictive analytics, multi-touch attribution and media mix modeling to help businesses make data-driven budget decisions. It comes with automated cross-channel marketing reporting, AI-driven attribution and actionable budget reallocation recommendations. SegmentStream is geared for businesses with a substantial ad budget and can integrate with a variety of data sources, including Google Analytics.
Another good option is Adtriba. This data-driven marketing analytics platform offers unbiased, cross-channel multi-touch attribution and unified marketing measurement tools. Adtriba uses advanced statistical models and machine learning algorithms to gather data from multiple sources, including online and offline channels. It offers detailed customer journey analysis and AI-based marketing mix modeling, which can help businesses optimize their marketing and make better budget decisions, ultimately leading to higher marketing ROI.
If you're looking for a more complete suite of marketing intelligence tools, check out Northbeam. This platform offers multi-touch attribution, media mix modeling and creative analytics to help marketers understand customer journeys and optimize marketing efforts. It includes interactive dashboards for forecasting revenue and optimizing channel spend, and it can integrate with a variety of ad platforms to support collaborative workflows. Northbeam is designed to help businesses get more out of their marketing spend and revenue growth.
Last, CaliberMind offers a powerful marketing decision engine that helps optimize marketing strategies by linking disparate go-to-market technology stacks to measure marketing attribution and engagement. It includes features like engagement signal analysis, funnel organization and ROI analysis to help marketers improve funnel performance and understand buyer behavior. CaliberMind is geared for CMOs, demand generation teams and marketing operations teams looking to optimize marketing spend and drive growth through data-driven decisions.