Question: Do you know of a platform that offers a triangulation framework to measure marketing performance across online and offline channels?

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Lifesight

If you need a platform that offers a triangulation framework to measure marketing performance across online and offline channels, Lifesight is worth a look. It offers a single marketing measurement platform with a Triangulation Framework, as well as other tools like Goal Setting and Forecasting, Incrementality Intelligence and Goal Progress Tracking. It's designed for a range of industries and can integrate with many marketing and sales channels, so it's a good choice for companies that want to get the most out of their ad spend and make more informed decisions.

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Adtriba

Another option is Adtriba, which offers neutral, cross-channel marketing analytics with multi-touch attribution and unified marketing measurement. Adtriba combines sophisticated statistical models and machine learning algorithms with data from multiple sources, including online and offline channels like social media, display ads and print. It's geared for companies with a large ad budget, helping them understand the real effect of their marketing efforts and make data-driven decisions.

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SegmentStream

SegmentStream is another option worth considering, with AI-powered marketing measurement and media mix optimization. It combines predictive analytics, multi-touch attribution, media mix modeling and incrementality measurement to help companies optimize their budgets and ROAS. With automated cross-channel marketing reporting and actionable budget reallocation recommendations, SegmentStream is geared for companies with a large ad budget, and offers a single source of truth for more intelligent budget decisions.

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Wizaly

Last, Wizaly offers a marketing attribution and analytics platform that centralizes customer interaction data from online and offline channels. It includes media mix modeling, algorithmic attribution models and privacy-first tracking, so it's a good option for companies that want to improve their marketing performance with a single customer view. With customizable dashboards and detailed reporting, Wizaly helps companies get the most out of their ad spend and optimize marketing efforts.

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Upwave

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Zeta Global

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