Question: Can you recommend a marketing measurement platform that provides actionable data and AI-driven insights across all marketing channels?

If you're looking for a more comprehensive marketing measurement platform, Lifesight could be a good option. It provides data and AI-driven insights to help marketers make more informed decisions and get the most out of their marketing spend. It includes a Triangulation Framework to measure marketing impact across online and offline channels, Goal Setting and Forecasting, Incrementality Intelligence to optimize campaigns, and a variety of integrations with marketing and sales channels. The platform also includes advanced simulation tools and custom pricing based on user data and marketing maturity.

Another powerful option is Marketing Cloud Intelligence from Salesforce. It's geared for enterprises with sophisticated marketing operations, with automated reporting and a unified view of marketing data. It includes an Automated Marketing Data Model, AI-powered Einstein Insights, and tools for media planning and pacing optimization. With its large library of API connectors and AI-driven Universal Connector, it makes it easy to get marketing data and optimize campaigns across many channels.

SegmentStream is an AI-powered platform for marketing measurement and media mix optimization. It uses predictive analytics, multi-touch attribution and incrementality measurement to help businesses maximize revenue and ROAS by making data-driven budget decisions. Highlights include automated cross-channel reporting, AI-driven attribution and actionable budget reallocation recommendations, making it a good option for businesses looking to increase their ad spend with confidence.

For a more integrated approach, Marketing Cloud is a suite of tools to acquire, engage and convert customers into revenue. It includes a Customer Data Platform, Marketing Analytics, Marketing AI and Personalization that drives ROI across marketing programs. It integrates with the #1 CRM, providing a single view of customer interactions and ultimately driving higher marketing ROI and customer engagement.