Question: How can I measure the true ROI of my marketing campaigns and identify areas for improvement?

Lifesight is a unified marketing measurement platform that offers data you can act on and AI-powered insights. Among its features are a Triangulation Framework for measuring marketing impact, Goal Setting and Forecasting, Incrementality Intelligence, and Goal Progress Tracking. It connects to many marketing channels and has advanced simulation tools, so it's good for e-commerce, retail, agencies and B2B SaaS companies.

Another good option is Singular, which marries marketing data and applies attribution methods to try to maximize growth and marketing budget efficiency. It automates data transformation, offers cross-platform analytics, cost attribution and fraud protection. Singular offers a unified ROI view so you can optimize campaigns and make decisions based on data, with flexible pricing and a free trial.

If you want to go more data-centric, Adtriba offers neutral, multichannel marketing analytics and multichannel attribution. It automatically collects data from social media, paid search, email and other sources, then uses sophisticated statistical models and machine learning to provide insights you can act on. Adtriba's products include Adtriba Core for detailed customer journey analysis and Adtriba Sphere for AI-based marketing mix modeling.