Trialfire

Trialfire has a mature attribution platform that gives you a detailed view of your customers' journey to conversion. By using game-theory attribution, Trialfire can help you figure out where to spend your next marketing dollar for maximum return.

The company's platform overcomes shortcomings of third-party measurement that can suffer from fragmented data, basic attribution models and ad-centric KPIs. Trialfire instead uses first-party tracking for end-to-end measurement, sophisticated multi-touch attribution and business-centric KPIs. That means conversions are properly counted and double counting is avoided.

Trialfire's features include:

• End-to-End Journey Tracking: Tracks every touchpoint on a customer's journey across devices and channels.
• Automated Classification: Tracks links to automatically classify inbound traffic into channels and sub-channels.
• Ad Spend Data Integration: Pulls daily ad spend data from multiple ad sources, including Google Ads, Facebook and LinkedIn.
• Shapley Value Attribution: A data-driven attribution model that assigns credit to marketing activities based on actual impact.
• Centralized Spend Analytics: Consolidates ad spend and performance data into a single source of truth.
• Visual Analysis Tools: Provides intuitive visualizations to optimize conversions and identify opportunities.

Trialfire is geared for marketing teams and executives who want to get a better handle on what's really going on. By providing a clear, data-driven view of how channels interact, Trialfire helps you make informed decisions about media spend and improve the customer experience.

Want to see more clearly into your marketing reality and get more out of your marketing spend? You can schedule a demo on the Trialfire website to get started.

Published on July 9, 2024