Question: How can I track and measure the effectiveness of my multi-channel marketing campaigns across devices and platforms?

Lifesight is a unified marketing measurement platform that offers actionable data and AI-driven insights to help you maximize ROI. It includes tools like the Triangulation Framework for measuring impact across online and offline channels, Goal Setting and Forecasting, and Incrementality Intelligence for optimizing campaigns. The platform is designed for a variety of industries and integrates with many marketing and sales channels, helping marketers reduce media waste and drive scalable customer growth.

For a data-first approach, Adtriba offers unbiased, cross-channel and user-friendly multi-touch attribution and unified marketing measurement tools. Adtriba combines advanced statistical models and machine learning algorithms to automatically collect data from multiple sources, including online and offline channels. It offers detailed analysis of customer journeys and AI-based marketing mix modeling, helping businesses optimize their marketing and make better budget decisions.

Another top choice is AppsFlyer, an all-in-one app marketing and growth platform that provides a single view of app performance. It offers measurement suites, ROI measurement, and incrementality measurement, among other tools. AppsFlyer supports a broad range of channels and integrates with major partners like Facebook, Google and Twitter, making it a versatile option for businesses in many industries to optimize campaigns and generate revenue.