Eulerian

Eulerian Marketing Platform is a comprehensive attribution, analytics and activation solution. It helps you make data-driven marketing decisions while minimizing the cost of technology. With a suite of integrated modules, Eulerian helps you optimize your marketing strategy and lower costs.

Some of the key features include:

• Attribution Analytics Activation: Includes attribution models, digital marketing management and e-commerce management.
• Cross-Device: Tracks users across multiple devices for a single view.
• 1st Party Data Collection: Collects and manages data independently.
• Identity Management: Manages user identities for precise tracking.
• TCF RGPD Compliance: Complies with GDPR rules and EU data protection requirements.
• Exemption CNIL: Complies with French data protection rules.
• Offline Analytics: Integrates with CRM, TV and shop data.
• Third-Party Sync: Syncs budgets, campaigns and marketing data.
• Open Data: Uses geotargeting and weather data.
• Walled Garden: Integrates with Facebook and Pinterest.
• Real-time Reporting: Deduplicates and analyzes media performance in real-time.
• Segmentation and Custom Reports: Offers custom reports based on your needs.
• Insights and Predictive Investments: Offers AI-powered insights for fraud prevention and strategic optimization.
• Marketing Mix Modeling: Evaluates the impact of your marketing actions strategically.
• ROPO Report: Evaluates the effect of online campaigns on in-store conversions.
• Multidimensional Analytics: Analyzes heatmaps and customer journey reports.
• Activation: Uses audience segments to target media partners.

Eulerian also offers Tag Management, Data Lake, Cloud, and Dataviz modules for data processing and visualization. The platform can be deployed in various ways, including Private Cloud and Public Cloud for data ownership.

Some examples of how companies can use Eulerian include:

• Optimizing marketing campaigns and improving return on investment (ROI).
• Companies that need to analyze customer journeys, manage large amounts of data and make data-driven decisions.

Eulerian pricing tiers include:

• IO: $0/month, good for basic campaign management and single-site access.
• PRO: Custom pricing for advanced analytics and multi-site access.
• ENTERPRISE: Custom pricing for advanced attribution models, data warehousing and marketing mix modeling.

Eulerian's technology is designed to be sovereign, meaning it relies on no third-party dependencies, and operates its own server network in France and Quebec for high availability. The platform is also GDPR and CNIL certified, ensuring legal compliance.

Published on July 6, 2024