Wizaly is a marketing attribution and analytics platform that offers a single customer view by gathering and linking all touchpoints across different channels. It includes data centralization, media mix modeling for budget optimization, algorithmic attribution models and privacy-first tracking. Wizaly also offers customizable dashboards, detailed reporting and alerts for campaign performance, which can help businesses optimize their ROI and marketing performance.
Another good option is Adtriba, a data-driven marketing analytics platform that offers unbiased, cross-channel and user-friendly multi-touch attribution. It combines advanced statistical models and machine learning algorithms to gather data from multiple sources and offers solutions like Adtriba Core for detailed customer journey analysis and Adtriba Sphere for AI-based marketing mix modeling. The platform helps businesses understand the true impact of their marketing activities and optimize their budget allocation.
Eulerian is also a good option as a comprehensive attribution, analytics and activation solution. It includes modules for attribution analytics, cross-device tracking, 1st party data collection and real-time reporting. Eulerian supports GDPR and CNIL compliance and offers robust marketing mix modeling and predictive investments, so it's a good option for companies looking to optimize their marketing campaigns and improve ROI.