If you need a tool to map customer journeys and make sense of complex data, TheyDo is a top contender. It includes a collaborative workspace for managing customer journeys, along with Journey AI to rapidly convert research into a structured journey. The platform helps teams agree on customer-centric experiences, focus on high-ROI projects, and get products to market much faster. It's particularly good for service design, product experience management and customer-centric backlog prioritization.
Another top contender is Heap, which offers a single view of digital journeys to optimize conversion, retention and customer satisfaction. Heap features include full data capture, sophisticated data science, session replay and customizable dashboards. It's designed to be easy to use and integrates with more than 100 other tools, so it's a good choice for companies that want to improve digital experience through funnel optimization and user behavior analysis.
For a broader digital experience intelligence approach, Contentsquare has a more mature platform with digital experience analytics, monitoring and product analytics. It includes tools for autocapture of behavioral data, immersive analysis and AI-powered insights, making it a good choice for optimizing conversion, retention and customer delight. Contentsquare is used by more than 1.3 million websites and apps, and it offers personalized demos for interested users.