Question: Can you recommend a marketing attribution platform that provides a complete view of customer journeys and conversions?

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Trialfire

Trialfire has a powerful attribution platform based on game-theory attribution that offers a clear view of how different marketing channels contribute to conversions. It tracks journeys from end to end, automates classification and offers advanced multi-touch attribution. It's geared for teams that want to make data-driven decisions about media spend and customer experience.

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Attribution

Another good option is Attribution. It pulls data from multiple sources like Meta, Facebook, Google, Hubspot and Salesforce to offer a single view of marketing performance. It uses machine learning algorithms to create custom multi-touch attribution models, so you can better optimize budget allocation and improve return on ad spend.

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Wizaly

Wizaly offers a single customer view by gathering and linking all touchpoints across different channels. It includes media mix modeling for budget optimization and privacy-first tracking. The platform offers customizable dashboards, detailed reporting and alerts for campaign performance, so it's a good option for large-scale efforts to improve marketing performance and ROI.

Additional AI Projects

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Growify

Centralizes omnichannel analytics and attribution, automating marketing workflows and providing advanced attribution models to optimize campaign effectiveness.

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Northbeam

Unlocks profitable growth through multi-touch attribution, media mix modeling, and creative analytics, empowering marketers to make data-driven decisions and optimize campaign performance.

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Adtriba

Unbiased, cross-channel marketing attribution and measurement solutions that automate data collection and provide actionable insights for data-driven budget allocation.

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SegMetrics

Visualize customer journeys and optimize sales funnels with integrated data from multiple marketing tools, revealing how customers find and move through your funnel.

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Dreamdata

Automatically collects and models go-to-market data, providing a 360° customer journey view and calculating ROI for optimized revenue generation.

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Eulerian

Unifies attribution, analytics, and activation to optimize marketing strategies, minimizing technology costs while providing AI-powered insights for data-driven decisions.

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Lifesight

Unifies marketing data across channels, providing actionable insights and AI-driven attribution to maximize ROI and inform data-driven decisions.

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Hyros

Boosts ad ROI by at least 20% with accurate tracking, AI-driven optimization, and customizable attribution for data-driven decision making.

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Heeet

Track lead generation and revenue without cookies, with multitouch attribution and integrations with Google Ads, Facebook Ads, and other paid advertising systems.

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CaliberMind

Unify marketing data to optimize performance, attribution, and ROI analysis, and drive growth through data-driven decision-making.

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Attributer

Automatically captures channel and landing page data, providing a complete view of marketing attribution to optimize spend and drive revenue growth.

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Adobe Marketo Engage

Orchestrates and personalizes customer journeys across multiple channels, leveraging AI to automate and optimize marketing activities, improve lead management, and enhance customer experiences.

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HockeyStack

Unifies online and offline marketing activity with sales touchpoints to provide a single source of truth for data-driven revenue optimization and deal closure.

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Exactag

Combines high-quality data collection, advanced algorithms, and full transparency to enable better decision-making and more successful marketing campaigns.

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Marketing Cloud

Unify customer data and analytics to run smarter, personalized campaigns across every interaction, driving increased ROI, customer value, and engagement.

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Blueshift

Centralize customer data, automate marketing decisions, and deliver personalized experiences across channels in real-time with AI-driven decisioning and predictions.

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Mapp

Capture customer data, analyze with AI, and launch targeted marketing campaigns across channels with advanced personalization and automation.

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Admetrics

Optimizes ad performance with scientifically-based data for efficient budget allocation, faster decision-making, and maximized profitability.

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AnyTrack

Automatically tracks, attributes, and syncs conversions across multiple ad platforms, enabling marketers to scale faster and improve return on ad spend.

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Listrak

Unify customer data from various sources to create personalized journeys across channels, driving engagement and revenue through targeted marketing automation.

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Invoca

Unlock actionable insights into phone call conversions and the entire buying journey, connecting marketing spend to offline conversions and driving revenue growth.