Trialfire has a powerful attribution platform based on game-theory attribution that offers a clear view of how different marketing channels contribute to conversions. It tracks journeys from end to end, automates classification and offers advanced multi-touch attribution. It's geared for teams that want to make data-driven decisions about media spend and customer experience.
Another good option is Attribution. It pulls data from multiple sources like Meta, Facebook, Google, Hubspot and Salesforce to offer a single view of marketing performance. It uses machine learning algorithms to create custom multi-touch attribution models, so you can better optimize budget allocation and improve return on ad spend.
Wizaly offers a single customer view by gathering and linking all touchpoints across different channels. It includes media mix modeling for budget optimization and privacy-first tracking. The platform offers customizable dashboards, detailed reporting and alerts for campaign performance, so it's a good option for large-scale efforts to improve marketing performance and ROI.