Question: Is there a platform that offers AI-powered campaign optimization, including channel A/B testing and frequency capping, to improve marketing ROI?

If you're looking for a platform that can handle AI-powered campaign optimization, including channel A/B testing and frequency capping to maximize marketing return on investment, Smartly is a great option. It automates and optimizes campaigns across a range of digital channels, including Meta, Snapchat, Pinterest and TikTok. Smartly's features include dynamic creative optimization, predictive budget allocation and an AI Lab that brings Gen AI technology to the media and creative process. The platform is designed to help agencies and brand marketing teams work more efficiently and get more out of their marketing spend.

Another contender is Metadata, a marketing automation platform that automates tedious parts of building and running campaigns. Metadata lets you optimize campaigns, set budgets, pause underperforming ads and create targeted audiences on multiple channels. Among its features are automated budget pacing, cross-channel campaign management and automated reporting, all backed by real-time AI adjustments to optimize performance. It's good for people who want to free up time, cut down on errors and get better results.

If you're focused on Meta ads, Madgicx offers autonomous management and AI-powered optimization to maximize ad return on investment. The platform offers features for creative production, tracking and attribution, automation tactics and personalized performance reporting. It can help you analyze and generate high-performing ad creatives, apply successful media buying strategies and streamline ad-buying workflows. Madgicx is geared for e-commerce brands and agencies that want to optimize ad campaigns and maximize ROI.

Last, AdRoll brings sophisticated AI and machine learning to optimize marketing campaigns across multiple channels, including display, video, native, retargeting and brand awareness ads. Among its features are advanced audience modeling, dynamic creative optimization and detailed analytics and attribution. AdRoll's solutions are designed to increase brand awareness, drive site visitors and conversions and optimize performance, making it a good option for marketers looking to deliver efficient and effective campaigns.