Question: Can you recommend a marketing platform that helps increase customer lifetime value through personalized experiences?

If you're trying to maximize customer lifetime value with personalized interactions, Optimove is a strong contender among marketing platforms. It marries customer data for targeted campaigns that dramatically improve campaign performance and customer retention. With a real-time Customer Data Platform (CDP), multichannel decisioning, AI optimization and native marketing channels, Optimove helps companies in industries like iGaming, Retail and Mobile Apps to better engage and retain their customers.

Another powerful option is Marketing Cloud Engagement from Salesforce. The product lets you set up automated journeys and personalize marketing across many channels so that customers get a consistent brand experience. Among its features are AI-powered email marketing, mobile marketing with personalized send times and conversational marketing with WhatsApp. It's a good option for companies that want to maximize customer lifetime value and align their marketing with their CRM.

Iterable is another contender. The cross-channel marketing platform uses real-time data to build one-on-one relationships with customers for more personalized and engaging interactions. With features like personalized messaging, synchronized channels and dynamic campaigns, Iterable helps a variety of industries drive conversions and revenue through personalized marketing.

If you want to link your marketing to your CRM, Marketing Cloud is another option. It includes a Customer Data Platform, Marketing Analytics and Marketing AI to help you optimize your campaigns and improve customer engagement with all your marketing programs. It's designed to increase customer lifetime value by 27% and overall marketing ROI by 28%.