Klaviyo

Klaviyo is a marketing automation platform that uses artificial intelligence to help businesses with email marketing, SMS and customer data. It lets companies send personalized messages across multiple channels, including email, SMS, mobile push and more. With real-time data and AI-powered insights, Klaviyo helps businesses build a stronger digital connection with their customers.

Some of the key features of Klaviyo include:

• Email Marketing: Send dynamic emails with product recommendations, personalized content and targeted segments.
• SMS Marketing: Have two-way text conversations with customers for personalized and timely interactions.
• Customer Data Platform: Unify and activate data from multiple sources for a single customer profile.
• Reviews and Feedback: Collect and showcase customer reviews to build trust and drive sales.
• Predictive Analytics: Use AI to predict customer behavior, recommend products and measure success across channels.
• Mobile Push: Send personalized and timely notifications to drive engagement.
• Unified Platform: Manage all marketing channels from one platform to save money and maximize ROI.

Klaviyo integrates with a variety of e-commerce platforms and tech stacks, making it a flexible option for businesses of all sizes. Customers can use automated flows, real-time segmentation and peer benchmarks to optimize their marketing. The company designed the platform to be easy to use, so marketers can create compelling emails and SMS campaigns without needing to know how to code.

Klaviyo pricing starts at $60 per month, based on the number of active profiles. There's also a free tier for testing. Whether you're a retail and DTC brand, enterprise, agency or developer, Klaviyo offers a flexible and all-in-one solution to help you grow customers and revenue.

Published on June 24, 2024