Treasure Data is one of the most prominent customer data platforms (CDP) around, building a single customer profile by combining historical and real-time behavior with AI-predicted behavior. It's designed to break down data silos and has strong data governance and compliance features. Several companies have used Treasure Data to achieve impressive results, including millions of dollars in marketing cost savings and 250% conversion rate increases.
Another top contender is Tealium, which gathers and manages customer data in real-time and offers a single customer view across all touchpoints and systems. With more than 1300 pre-built integrations, Tealium puts data privacy and security first while delivering AI-driven insights to fuel customer engagement and growth.
Lytics is a secure, flexible composable CDP geared for enterprise customers, offering a privacy-first approach to managing and enriching customer data. It integrates generative AI for advanced audience creation and a composable architecture for flexibility. Lytics offers multiple deployment options and integrates with Google Cloud for secure data sharing and performance measurement.
Last is Twilio Segment, a robust CDP that ingests, cleans and activates customer data for real-time insights. With more than 450 pre-built connectors, it automatically brings data together into unified profiles, helping you optimize ad spend and use predictive AI to understand customer behavior. Twilio Segment is geared for data engineers, marketers and product managers, with flexible pricing options including a free tier.