Braze is a broad customer engagement platform that uses AI to oversee interactions across several communication channels, including email, mobile app, SMS and WhatsApp. It includes journey orchestration with flexible segmentation, real-time triggers and drag-and-drop building blocks. Braze is geared to optimize onboarding, engagement, churn reduction and acquisition, and is used by companies in retail and finance.
Another strong contender is Marketing Cloud Engagement from Salesforce. The software offers personalized marketing and automated journeys across channels, including email, mobile and WhatsApp. With features like AI-powered decision making, drag-and-drop content creation and cross-channel analytics, it lets businesses provide a consistent brand experience and maximize customer lifetime value.
Adobe Marketo Engage offers powerful marketing automation tools to orchestrate and personalize customer journeys. It includes AI-powered marketing automation, predictive audiences and personalized experience automation. With its multi-touch attribution and fast email creation abilities, it's a good fit for B2B marketing and companies with longer sales cycles.