Question: How can I access trusted global data and build custom audiences for targeted marketing campaigns?

For accessing trusted global data and creating custom audiences for more effective marketing campaigns, Dstillery has AI-based solutions. It can gather browsing behavior data without using IDs, predict user behavior and target accordingly. Dstillery offers three custom audience solutions and tools like Audience Brief Genius for selecting audiences, allowing brands and agencies to optimize their campaigns for better results.

Another major player is Lotame, which offers a data collaboration tool called Spherical. It lets marketers onboard, connect, enrich and activate data for customer intelligence. The platform has a global data marketplace for a post-cookie world and many connections to the digital ecosystem for data collaboration and targeting.

Resonate offers a consumer data and intelligence platform. Using AI, it offers predictive data and insights to businesses in industries like health and wellness. It offers intent signals, psychographics and preferences that can be used to build targeted campaigns and measure results.

Last, Lytics is a secure, flexible composable CDP for enterprises. It offers generative AI integration and a composable architecture for managing and enriching customer data. The platform offers security and compliance while also offering tools for audience creation and data mapping, making it a powerful option for building targeted marketing campaigns.