Dstillery

Dstillery is a custom audience solutions company that helps brands get the most out of their customer data and target the right audience for their advertising goals. The company uses AI technology to build data-driven custom audiences that meet the needs of a particular advertising campaign.

Dstillery's ID-free technology is an important development, providing scale and privacy for programmatic ad campaigns that don't need cookies or IDs. The company's patented technology combines browsing history data to predict which websites an anonymous user is likely to visit next, so audiences can be targeted accordingly.

The company offers a range of custom audience solutions for different parts of the marketing funnel:

• Awareness Solutions: Use pre-built audiences to reach a large, qualified audience and build brand awareness.
• Consideration Solutions: Optimize for mid-funnel goals like driving traffic and engagement with custom built and custom search lookalike audiences.
• Direct Response Solutions: Use custom AI audiences to drive revenue and conversions.

Dstillery's Audience Brief Genius is a free tool that uses the latest OpenAI technology to turn audience briefs into curated lists of audience recommendations. The tool is designed to help streamline the audience selection process for campaigns.

The company's technology is designed to give users insights they can act on, helping them better understand who they're trying to target. That includes features like audience overlap and rank, website-based insights and the ability to explore audiences before launching a campaign.

Pricing isn't disclosed, but Dstillery offers both self-service and managed service options for those who want to handle some or all of the work themselves. You can choose to select your own media or let the Client Success Team handle campaign work.

Dstillery has won several awards, including from The Software Report, Business Intelligence Group and Fast Company. The company is working on new developments, including data science and machine learning.

Brands and agencies looking for ways to improve their advertising campaigns and take advantage of more sophisticated AI targeting abilities may benefit from Dstillery's technology. By delivering audiences that are accurate and scalable, the company hopes to help customers get what they need to meet their marketing goals.

Published on June 24, 2024