Question: Is there a tool that helps streamline the audience selection process for campaigns and provides actionable insights?

Dstillery is a standout with AI technology to create data-driven custom audiences. It has three custom audience options using proprietary ID-free technology to reveal audience overlap, rank and website activity. The Audience Brief Genius tool, which uses OpenAI technology, can help you pick the right audience, and the company says brands and agencies can use it to optimize their campaigns.

Another contender is Resonate, a consumer data and intelligence platform that uses AI to provide a single view of more than 230 million profiles and 2 billion devices. The platform offers predictive data, intent signals and psychographics that can help businesses make marketing decisions and measure results. Its data enrichment and immediate activation abilities make it easier to build targeted campaigns.

InMarket also has a broad platform for real-time marketing and measurement. It connects brands with customers through AI-powered predictive and real-time omnichannel activation. Features like InMarket Moments for location-based activation, InMarket Preceptivity for media optimization and Comscore-Verified Data for verified insights are designed to improve campaign performance and provide actionable analytics.