Question: Can you recommend a platform that helps digital marketers onboard and enrich their first-party data for better customer insights?

For digital marketers trying to onboard and enrich their first-party data for more detailed customer profiles, Lotame has a mature option. Its Spherical platform can onboard first-party data, enrich it to create detailed personas, and activate it through hundreds of connections to the digital ecosystem. The platform also includes a global data marketplace for trusted data in a cookieless world and an identity spine to link data together, so customers can create data-informed audiences and target marketing accordingly.

Another good option is Twilio Segment, a customer data platform that ingests, cleans and activates customer data for real-time insights. It can link data from more than 450 prebuilt connectors into a single profile and use AI to optimize ad spend with first-party data. The platform also offers generative AI for creating targeted audiences and predictive AI for customer behavior, so it's a good fit for marketers trying to personalize customers and get more out of their ads.

For enterprise customers, Lytics offers a privacy-focused composable customer data platform. It includes generative AI integration for advanced audience creation and data mapping, a composable architecture for flexibility, and data security and compliance features. Lytics also offers deployment options to accommodate different privacy and compliance requirements and integrates with Google Cloud for secure data sharing, so it's a good fit for those who need a secure and adaptable option.

Last, Tealium is another all-purpose customer data platform that ingests and manages customer data in real time. It offers a single customer view across all touchpoints and systems, real-time data integration, and prebuilt integration with more than 1300 systems and tools. The platform is designed to help companies understand their customers better and drive growth through data-driven insights, so it's good for companies of all sizes.