Moloco

Moloco offers machine learning-based advertising solutions to drive growth for businesses of all sizes. The platform uses first-party data to help businesses acquire new users and monetize their existing ones efficiently.

Moloco offers three main solutions:

• Moloco Ads (Moloco Cloud DSP): This service helps apps grow by finding new users and driving growth on the open internet.
• Moloco Commerce Media (Retail Media Platform): This platform enables retailers and marketplaces to launch their own performance advertising businesses.
• Moloco Streaming Monetization: This solution helps streaming platforms maximize ad revenue by optimizing for outcomes through machine learning.

These solutions are powered by Moloco's Machine Learning Engine, which uses real-time data to optimize performance. This means users can target their ideal audience with accurate predictions and adapt to policy changes in real-time.

Key benefits of Moloco include:

• Accurate Predictions: Optimization based on real-time first-party data.
• Outcomes at Scale: User acquisition and monetization capabilities regardless of budget, campaign, or geography.
• Full Adaptability: Models update in real-time to maximize performance.
• Customizable Integration: Solutions designed to fit specific business needs.

Moloco is dedicated to making advertising more efficient and profitable by leveraging the power of machine learning technology. This means businesses can focus on growth while minimizing manual effort.

Published on June 24, 2024