AppLovin

AppLovin connects businesses with their ideal audience across multiple touchpoints, including in-app, mobile, and Connected TV (CTV). This suite of advanced solutions is designed to help publishers and advertisers grow their business and maximize revenue through app monetization and user acquisition.

AppLovin helps businesses form meaningful connections by matching ideas, products, and content with the people who care about them. This is done through a comprehensive suite of solutions that meet the needs of businesses of all types. Some of the key features include:

• AI-powered advertising engine for scalable growth
• Multi-channel success with access to the industry's leading programmatic exchange
• Unified analytics for performance optimization
• CTV monetization to reach new audiences

AppLovin's technology is trained using AI models run on billions of data points to optimize the entire ad stack and automate processes to take advantage of new opportunities.

AppLovin has been used in a variety of ways, including:

• Gaming: Legend of Slime used AppLovin's Growth Suite to reach the top charts
• Media: Picsart used CTV ads to grow its user base with cost-effective ROI
• Finance: AppDiscovery helped top-rated finance app Brigit increase subscriptions
• Shopping: Yemeksepeti, a leading food delivery app, found profitable scale in a crowded market
• Fitness & Health: Daily Yoga doubled its monthly installs while improving D0 ROAS

AppLovin's pricing is performance-based, with a cost-per-install model that ensures a cost-effective ROI. Campaigns are automated to optimize for specific performance goals, and advanced analytics provide real-time visibility into ROAS and channel names.

AppLovin is designed for businesses looking to grow their user base and maximize revenue through targeted, data-driven advertising and monetization strategies. By using its suite of comprehensive solutions, customers can accelerate their business and connect with their ideal customers at scale.

Published on July 1, 2024