Lifesight is a unified marketing measurement platform that provides actionable data and AI-driven insights to help marketers make decisions. It includes a Triangulation Framework for measuring marketing impact across online and offline touchpoints, Goal Setting and Forecasting for making informed decisions, and Incrementality Intelligence for optimizing campaigns. The platform also connects to a wide range of marketing and sales touchpoints and includes simulation tools for planning and forecasting, so it's a good option for e-commerce, retail, agencies and B2B SaaS.
Another option is Adtriba, which offers cross-channel and user-friendly multi-touch attribution and unified marketing measurement tools. It combines advanced statistical models with machine learning algorithms to automatically gather data from multiple sources, including social media, display advertising, paid search and more. Adtriba's features include automated data collection, AI-based evaluation and actionable insights, so businesses can better understand the impact of their marketing efforts and make data-driven decisions to optimize their marketing spend.
If you want a platform that combines predictive analytics and AI-driven attribution, SegmentStream could be a good fit. It offers automated cross-channel marketing reporting, AI-driven attribution and marketing mix optimization, which means businesses can measure true incremental ROAS and scale their ad spend with confidence. It connects to data sources like Google Analytics and Google BigQuery and offers customizable dashboards and filtering, so it's a good option for businesses with a lot of ad spend.
Last, consider Wizaly for a marketing attribution and analytics platform that offers a single customer view by centralizing and linking customer interaction data from multiple channels. It offers media mix modeling for budget optimization, algorithmic attribution models and privacy-first tracking. With easy integration and customizable dashboards, Wizaly offers fast time-to-value and scalable solutions to help businesses improve their ROI and marketing performance.