Qortex

Qortex is a video intelligence platform that contextualizes video content to improve advertising, monetization and analytics. The platform offers moment-based advertising, new monetization opportunities and video analysis with AI-powered insights.

Qortex offers engaging ad experiences by letting brands connect to content at the most impactful moment. It also lets publishers get more out of their monetization efforts with premium in-video ad placements that have shown higher CPMs, fill rates and viewability compared to traditional video ads.

Among Qortex's features are:

• On-Stream Advertising: Offers responsive ad formats for desktop, mobile, tablet and CTV devices so audiences are more likely to see and engage with ads.
• Contextual Targeting: Uses AI to analyze audio, visual and emotional signals in video to let advertisers target specific moments in a video.
• Managed Services: Offers fully managed advertising campaigns at no extra cost, optimizing ad performance while minimizing marketing complexity.
• Video Analytics: Offers predictive and statistical modeling, diagnostic analysis and descriptive data reports based on video performance, using AI and computer vision to spot keywords, tags and topics.

Studies have shown that Qortex's contextual ads improve brand awareness, consideration and purchase intent. For example, Lucid's case study showed a 68.4% exposure rate for brand awareness compared to a 35.6% control group.

Qortex video intelligence also can help publishers open up new revenue streams with premium in-video ad inventory. The company offers several integration methods, including Pre-Bid RTD modules, GTM, GAM and direct integration, so publishers can get up and running without affecting website performance.

Qortex is designed to help advertisers and publishers get more value out of video in a world where content is being created at internet speed. By combining AI-powered video analysis and contextual targeting, Qortex offers a more powerful way to engage audiences, monetize content and make data-driven decisions.

Published on June 24, 2024