AdQuery

AdQuery is an ad platform that uses AI to offer full-stack digital marketing services across the sales funnel. It's geared for businesses that want to increase brand awareness, engagement and conversions by targeting people with ads based on their interests and behavior.

AdQuery's own technology, called SEMTEQ, offers contextual targeting based on tags, metatags and keywords to show ads in a safe and relevant context. That means high brand safety for advertisers. The company also has a no-cookie policy that uses a First Party ID called QID that's stored in the browser to verify that ads are seen by the intended person and to cut down on fraud.

Among other features, AdQuery offers:

• Contextual Targeting: Ads are targeted to the context of the search or website a person is using.
• Brand Safety: Ad impressions are confined to a safe, brand-friendly environment using SEMTEQ.
• Innovative Ad Formats: A variety of ad formats to capture people's attention, including Story Ads, Clip Ads, Joy Ads and more.
• Anti-Fraud: QOPS, an AI-based system to cut down on fraudulent impressions.
• Q-ECO: An environmentally friendly approach to cut down on CO2 emissions from online advertising campaigns.

AdQuery is designed for advertisers and publishers, with tools to manage campaigns and with data collection and targeting options like audience segmentation, geolocation data and behavioral data. The company says it's designed to cut down on banner blindness and to ensure viewability that's higher than industry standards.

Pricing isn't disclosed, but AdQuery's focus on delivering results and its variety of features indicate a more customized pricing structure depending on the needs of individual businesses. For more details on pricing and specific campaigns, you can check the AdQuery website.

Published on June 24, 2024