Question: I need a solution that can help me reduce fraudulent impressions and ensure my ad spend is effective, do you know of any?

If you're looking for a way to cut down on fraudulent impressions and make sure your ad budget is going where it should, Spider AF is a good choice. It's a digital advertiser protection tool that screens for invalid traffic and blocks it in real time. It's got a range of features, including IP blocking, geomasking, placement blocking, audience exclusion and AI-powered guidance, and it can be integrated with big ad platforms like Google, Microsoft, Twitter and Meta. Spider AF offers a 14-day free trial so you can try it out.

Another powerful option is Verisoul, which automates fraud detection and prevention across a variety of fraudulent activities. It consolidates vendors and keeps ahead of fraudsters with tools like device risk assessment, proxy and VPN detection and bot detection. Verisoul's platform is designed for easy integration and offers different pricing tiers with a 30-day free trial, so it should be adaptable to your needs.

If you want to optimize performance marketing efficiency, Lunio is a good choice. It screens for and blocks invalid traffic across all paid marketing channels so you can target your ad spend at real people. Lunio offers features like audience-based exclusions, IP blocking and post-click traffic behavior analysis, and it can integrate with Google, Meta, LinkedIn, Twitter and TikTok. That makes it a good choice for companies that are throwing money at invalid clicks.

Last, ClickGUARD offers click fraud detection and protection for PPC campaigns. It screens for and blocks fraudulent traffic automatically, and it can handle ad formats on multiple engines like Google Ads, Microsoft Ads, Facebook/Meta and LinkedIn. With customizable reporting and advanced threat analytics, ClickGUARD can help you optimize your advertising budget, and it offers a 7-day free trial for all pricing tiers.