Sift

Sift is an AI-powered fraud decisioning platform that empowers businesses to grow fearlessly while stopping fraud without sacrificing trust. With scalable, AI-fueled decisioning and on-demand expertise, Sift helps companies overcome digital friction and achieve measurable growth through deep, user-level insights.

Sift's platform is designed to support 700+ global brands across e-commerce, fintech, digital goods and services, and iGaming. It addresses fraud challenges like account takeover, payment fraud, money movement, chargeback fraud and policy abuse with precise, user-level signals across the user journey. This approach helps bridge the gap between security and profitability.

Some of Sift's key features include:

• Account Defense: Protects against bot-based account attacks at scale, detecting account takeover attempts at login with unmatched accuracy and speed.
• RiskWatch: Empowers fraud teams to set target block rates that automatically adjust to real-time changes in user behavior and fraud attacks.
• Workflow Simulation: Allows teams to simulate automation changes in a safe environment, giving them insights into how changes will affect fraud performance before they're deployed.
• FIBR (Fraud Industry Benchmarking Resource): A first-of-its-kind tool that lets businesses compare their payment fraud and manual review rates to industry benchmarks.

Sift's solutions are designed to address pain points across roles within an organization, including trust and fraud operations, product management, operations, infosec and executives. The platform offers measurable results, including a 2x-3x increase in review efficiency and thousands of dollars saved in fraud losses.

Sift is best suited for digital businesses looking to accelerate growth while maintaining customer trust and security. For e-commerce, fintech and iGaming businesses, Sift provides targeted solutions to eliminate fraud and maximize revenue. Sift customers can expect robust integrations, AI-fueled decisioning and data consortium insights that span a global range of markets and merchants.

Pricing information is not disclosed, but interested parties can contact Sift through its website to learn more about its services and custom pricing. For businesses looking to scale securely and address fraud challenges, Sift provides a powerful platform to redefine risk operations and drive growth.

Published on June 24, 2024