Lunio

Lunio is designed to maximize performance marketing efficiency by removing invalid traffic across all paid marketing channels, ensuring that ad spend is targeted at real users with real conversion potential. By automatically removing fake ad interactions, Lunio helps businesses save up to 20% of their advertising budget.

Lunio is focused on a major problem in digital marketing - invalid traffic, including fake clicks that never convert, skewing analytics and lowering return on ad spend. The platform is built by marketers, for marketers, with audience-led exclusions and IP blocking to offer end-to-end protection across the advertising stack.

Some of Lunio's key features include:

• Capture and Analyze Ad Traffic Data: Build powerful exclusion audiences across all channels.
• Block Invalid Traffic: Protect your budget by stopping fake interactions from skewing campaign data.
• Learn and Evolve: Analyze post-click traffic behavior and conversion data to continuously refine audience targeting.
• Multi-Platform Protection: Block fake traffic on the channel it's detected on and populate exclusion audiences across all other ad networks.
• Immediate Time-to-Value: Automatically identify and block fake traffic as soon as Lunio protection is enabled.

Lunio is particularly useful for businesses that are throwing money down the drain on invalid clicks, freeing up resources for better use. By identifying and removing fake traffic, customers can expect improvements in click quality, conversion rates and advertising costs. The platform works with all major ad platforms, including Google, Meta, LinkedIn, Twitter and TikTok.

Pricing is not publicly disclosed, but Lunio promises big savings, pointing to customers who've seen returns on investment increase, cost per acquisition decrease and invalid activity decrease.

Customer feedback indicates that Lunio is easy to set up and delivers value by helping businesses identify and eliminate wasted ad spend. For example, Volotea, an independent airline, saw its ad campaign performance improve almost immediately, and Driva, a car loan provider, liked the dashboard that tracks cost savings.

Lunio is a useful tool for businesses that want to squeeze more out of their marketing budget and return on investment by eliminating invalid traffic and concentrating on real user engagement. With its powerful features and support for multiple platforms, Lunio hopes to help businesses get the most out of their advertising spend.

Published on June 26, 2024