If you want to cut ad waste from bogus clicks and invalid traffic, there are a number of mature options. Spider AF offers real-time fraud detection and blocking that can be integrated with big ad companies like Google, Microsoft, Twitter and Meta. It also offers features like IP blocking, geomasking and audience exclusion to help you target ads to real people. Spider AF has several pricing levels and a 14-day free trial, so you can try it to optimize your ad spend and improve your campaign results.
Another good option is Anura, which is designed to detect and block fraud in digital marketing campaigns. It has a 0% false positive rate and offers detailed analysis to spot more fraud, along with actionable analytics and integration with multiple systems. Anura is good for industries that are particularly susceptible to fraud like affiliate marketing and e-commerce, where it can help cut chargeback risk and improve return on investment.
For a broader solution, check out Lunio. It's designed to optimize performance marketing efficiency by eliminating invalid traffic across all paid marketing channels so you can focus ad spending on real people. Lunio detects and blocks fraudulent clicks, adjusts its approach based on conversion data, and integrates with multiple major ad companies. It can help you improve click quality, conversion rates and lower advertising costs, so it's good for companies that are throwing a lot of money down the drain on bogus clicks.
Last, ClickGUARD offers automated detection and blocking of fraudulent traffic in pay-per-click ad campaigns. It works with Google Ads, Microsoft Ads, Facebook/Meta and LinkedIn, and offers advanced threat analytics and customizable reporting. It offers several pricing levels and a 7-day free trial, so you can try it to optimize your ad budget and protect against click fraud.