Anura

Anura is a cybersecurity solution that offers fraud detection to increase conversions by removing bots, malware and human fraud from digital marketing campaigns. By protecting web assets from these threats, Anura ensures that content is only seen by real people, giving campaigns a boost and maximizing return on ad spend.

Anura offers several key features that differentiate it from other solutions:

• Accurate Fraud Detection: Anura has a 0% false positive rate and delivers definitive fraud detection results, giving customers a more accurate view of their campaign performance.
• Deeper Analysis: Anura catches more fraud than competitors, helping to eliminate waste from ad spend.
• Analytics: Customers get rich, actionable data to identify fraud and optimize their campaigns.
• Integration: Anura integrates with any platform, easily and painlessly into web assets to eliminate fraud risk.

The platform is designed to protect against a wide range of ad fraud, including affiliate, programmatic and search and social media fraud. By delivering accurate fraud detection results, Anura helps customers make informed decisions, cut waste from ad spend and protect their brand reputation.

Anura is particularly useful for industries that are susceptible to fraud:

• Affiliate Marketing: Eliminates fraudulent affiliate activity and ensures commissions are earned fairly.
• Brands: Protects reputation by preventing fraudulent traffic.
• E-commerce: Reduces chargeback risk by identifying and blocking fraudulent transactions.
• Lead Generation: Identifies bad leads to prevent waste of resources on unproductive efforts.

Customers can easily integrate Anura into their web assets using a range of pre-built integrations or custom solutions. The platform offers a flexible and easy way to fight fraud, spanning multiple channels and providing rich analytics to optimize campaign performance.

Anura's ad fraud calculator tool lets advertisers estimate how much they could be losing to fraudulent traffic, and how important fraud detection is to keeping their marketing budget healthy. By using Anura, businesses can free up resources, increase conversions and improve their overall return on ad spend.

Published on July 2, 2024