uDSP

uDSP is a Demand Side Platform designed to optimize programmatic advertising for agencies and brands. It uses machine learning algorithms to improve digital marketing and automate media buying for better ad performance. By using the latest AdTech technologies, uDSP empowers users to plan, execute, and optimize effective ad campaigns with advanced targeting options.

Some of the key features of uDSP include:

• Cross-channel ad serving: Access premium ad inventory and reach target audiences across multiple devices and platforms, including mobile, desktop, video, in-app, and more.
• Automated machine learning optimization: Get real-time overviews of performance data to optimize CTR, VTR, and CPM and meet desired KPIs.
• Brand Safety and Anti-Fraud: Utilize multi-layered traffic filtration systems and integrated third-party platforms like Adloox to ensure brand safety and combat fraud.
• Guided Onboarding and Support: Full-service setup, operations, and optimization by a dedicated manager, with comprehensive training and educational materials for self-service clients.
• Ready-to-use Technology: Build a profitable DSP quickly, with customization options and self-serve accounts for demand partners to buy traffic programmatically.

uDSP serves a range of needs:

• Agencies: Improve ad campaign management and maximize ROI for clients with advanced tools and analytics.
• Partners: Simplify real-time bidding capabilities for efficient monetization of ad inventory with advanced targeting and analytics.
• In-House Programmatic: Launch own in-house programmatic tools for complete control, customization, and optimization of ad campaigns.

Pricing models are based on a cost-per-mile (CPM) basis. A recommended starting budget of at least $1000 is suggested, although this may vary depending on industry and geography.

The platform offers detailed reporting and analytics, making it easy to track campaign performance. uDSP offers flexible payment options and direct settlement with DMP for transparency and cost savings. For brand safety, each ad is moderated before placement, with moderation available during ad campaigns.

uDSP integrates with multiple ad exchanges, supply-side platforms, and publishers, providing an enormous inventory of ad placements across various geographies, websites, apps, and digital platforms. This allows advertisers to increase the scale of their campaigns and reach their target audience on a large scale.

To learn more about uDSP and how it can help you optimize your programmatic advertising, visit https://udsp.io/.

Published on June 29, 2024