Question: How can I ensure that my ad spend is targeted at real users with real conversion potential?

If you want to make sure your ad budget is going to real people who can actually convert, Lunio is a good option. The company optimizes performance marketing efficiency by weeding out invalid traffic on all paid marketing channels. Lunio spots fake clicks that don't convert, which can throw off your analytics and cut your return on ad spend. It includes tools to capture and analyze ad traffic data, block invalid traffic and protect multiple channels. By eliminating the bogus traffic, Lunio improves click quality, conversion rates and advertising costs.

Another option is Spider AF, a click fraud protection service that spots fraudulent clicks in real time and blocks them so your ads reach actual humans. It's designed to work with major ad platforms like Google, Microsoft, Twitter and Meta. Spider AF has more sophisticated fraud-fighting abilities, including IP blocking, geomasking, placement blocking, audience exclusion and AI guidance. The service is designed to optimize ad spend, improve campaign performance and eliminate fraudulent clicks. That makes it a good choice for companies that want to squeeze as much money as possible out of their ad budgets.

If you're looking for a more general fraud detection service, Anura is a cybersecurity company that spots and blocks fraud in digital marketing campaigns, delivering content to actual humans and maximizing conversions and return on ad spend. Anura says it has a 0% false positive rate for fraud detection, which means no legitimate traffic is blocked. It also offers deeper analysis to spot more fraud and analytics to take action. It can spot a variety of fraud types, including affiliate and programmatic fraud, and offers detailed analytics to optimize campaigns. Anura's ad fraud calculator tool lets companies estimate potential losses and free up budget for more effective campaigns.

Last, AdTheorent uses machine learning technology to deliver real-world results through predictive targeting and geo-intelligence. It can spot people most likely to convert and link digital and real-world data for cross-device targeting. AdTheorent offers customized solutions for different industries to optimize campaign results. The company prioritizes privacy with cookie-free solutions and real-time pacing analysis, making it a good option for companies that want to maximize ad ROI.