Tomi.ai

Tomi.ai is geared for businesses with long sales cycles and big-ticket transactions, such as real estate, financial services, EdTech and SaaS. The company promises to increase ad efficiency and customer acquisition by using predictive AI and first-party data.

Tomi.ai is geared for high-ticket e-commerce and lead generation businesses. It analyzes user behavior on websites and mobile apps, matches website visits with sales and CRM data, and runs machine learning models to find patterns that indicate high-value visitors. Those patterns are used to predict a propensity to buy and lifetime value (LVT) for all website visitors, even those who aren't logged in, and for leads in near real-time. The predictions are used to update ad platforms, CRM and analytics tools so businesses can optimize advertising and lower customer acquisition costs (CAC).

Tomi.ai is named after four aspects of digital marketing:

• Targeting: Build value-based audiences and upload them to ad platforms through Marketing API.
• Optimization: Use predictive conversions to switch to value-based bidding strategy.
• Measurement: Monitor the performance of A/B tests and see the predicted and actual revenue by campaign.
• Insights: See the true incremental value of each touchpoint along the customer journey before the sale has happened.

Some of its features include:

• Predictive Website Visitor and Inbound Lead Scoring: Optimize paid and organic funnels using real-time scoring.
• Targeting and Retargeting: Target high-value audiences and switch from rule-based to value-based retargeting.
• Optimization: Use predictive conversions for value-based bidding and target ROAS.
• Insights: See the true incremental value of each touchpoint along the customer journey.

Pricing depends on the features you use, monthly/annual unique visitors and ad spend. The Starter plan costs $3,000/month, the Professional plan costs $5,000/month, and the Enterprise plan offers custom pricing. Annual plans are discounted 17% compared to monthly plans, and ad spend limits aren't reset each month. Tomi.ai doesn't offer free trials, but you can carry over paid months on the annual plan.

Tomi.ai's technology is most useful for businesses with narrow target audiences, large and variable transactions, significant offline components and long sales cycles. By predicting purchase value and identifying high-value audiences, Tomi.ai can help businesses optimize their advertising and generate more revenue at a lower cost.

Published on June 30, 2024