Admetrics is an AI-powered platform that optimizes e-commerce advertising performance by providing data-driven insights for optimal budget allocation and quick decision-making. It includes modules like Business Intelligence, Marketing Mix Modeling, and Data Activation, which can help you understand customer behavior and track conversions. Admetrics integrates with more than 50 shops and marketplaces and offers a 21-day free trial, so it's a good option for e-commerce teams.
Another option is BrightBid, which uses AI to optimize PPC and Shopping ads campaigns. It automates bidding and ad text creation, using Google and Microsoft's AI technology to simplify ad management. BrightBid has demonstrated notable improvements in campaign performance, including higher conversions and lower ad spend, so it's a good option for companies looking to improve their paid search and shopping ads strategy.
If you need something more sophisticated for tracking ads and attributing conversions, take a look at Hyros. The company has a patented AI attribution system to track conversions and optimize ad spending. Hyros offers features like conversion tracking, long-term revenue forecasting and customizable attribution models, which makes it a good option for companies with complex traffic and marketing operations. Its integration with a wide range of tools and customizable pricing means it's a good option for e-commerce businesses.