Implicit

Implicit offers a platform that offers targeted and effective digital advertising without the need for user data. With the help of artificial intelligence and panels of representative internet users, Implicit ensures your campaigns are delivered to the right audience for maximum results.

Implicit has access to more than 30,000 websites and offers up to 3 billion impressions per day. That includes all major French media publishers and YouTube, and a range of formats and devices. Purchases are transparent and reporting is detailed.

The company's partnership with Médiamétrie gives it access to a panel of 25,000 people who have installed software on their devices to record their online activity anonymously. That offers more than a billion signals for the AI system to process, and therefore more precise targeting.

Advertisers can define marketing targets by socio-demographic, behavioral or interest criteria. The platform automatically analyzes the performance of these targets, giving insights into people who were exposed and those who performed well. Implicit also optimizes performance with machine learning algorithms that improve clickthrough rates, conversions and branding.

Implicit is geared for advertisers from luxury to mass market, and from cars to real estate. The company ensures the best impressions are selected based on client-specific performance criteria, such as visibility, completion and branding.

Implicit's measurement and reporting methodology, which is different from traditional approaches, offers more insight into media and performance to optimize campaigns. The company also offers detailed population modeling based on campaign goals, including target audience and high-performing individuals.

Implicit is useful for anyone looking to move beyond data-driven advertising, offering a cookie-free targeting approach. The contextual and panel-based measurement approach means high-quality and transparent advertising.

Published on June 29, 2024