If you need a system that offers transparent and granular reporting on your ad campaigns, Adtriba could be a good option. This data-driven marketing analytics platform offers neutral, cross-channel and user-friendly multi-touch attribution and unified marketing measurement tools. It combines advanced statistical models and machine learning algorithms with data from sources including social media, display ads and more. Adtriba's features include automated data collection, AI-based assessment and actionable insights, which can help companies optimize their marketing and make more informed budget decisions.
Another top contender is Implicit, which uses artificial intelligence and a panel of representative internet users to offer targeting that doesn't need to rely on user data. The system offers transparent purchases and detailed reporting, so you can easily set up marketing targets based on socio-demographic, behavioral or interest criteria. Implicit can serve a wide range of advertisers by selecting the best impressions based on performance criteria and using population modeling and campaign optimization to maximize clickthrough rates and conversions.
For personalized digital ad campaigns and first-party data collection, check out Contobox. It scores user interest in products based on engagement and purchase behavior and offers predictive product recommendations. Contobox aggregates rich shopper profiles from multiple platforms and offers end-to-end campaign support from strategy to final reporting. The platform offers real-time analytics and transparent performance metrics, making it suitable for large enterprises and small to medium-sized businesses.
Last, Smartly offers an end-to-end advertising platform that automates and optimizes campaigns across multiple digital channels. Its features include predictive budget allocation, automated campaign management and an actionable reporting dashboard. With tools like Creative Suite for creating digital assets and Intelligence Suite for actionable insights, Smartly streamlines workflows and increases efficiency for agencies, brand marketing teams and performance teams.