Question: Can you recommend a digital advertising platform that doesn't require user data for targeting?

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Proximic

If you're looking for a digital advertising platform that doesn't need user data for targeting, Proximic is worth a look. It uses AI-based contextual intelligence to reach audiences and monetize content without user identifiers. Proximic's features include predictive audiences, contextual targeting and customizable segments, so it's good for media buyers and sellers on a variety of platforms including video, web display, mobile, gaming and podcasts.

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Implicit

Another good alternative is Implicit, which uses artificial intelligence and a panel of 25,000 representative internet users to target audiences without needing user data. The company offers transparent purchases and detailed reporting, and its platform is designed to work for a wide range of advertisers. It can optimize campaigns based on socio-demographic, behavioral or interest criteria.

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Permutive

If you're looking for a privacy-first approach, Permutive is worth a look. It lets publishers target and monetize their audience with targeting that's precise but that doesn't compromise consumer privacy. Permutive uses edge processing and on-device data anonymization to reduce latency and protect data. It also offers real-time reporting and optimized page speed for fast insights.

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GumGum

Last, GumGum's Mindset Platform uses AI to deliver ads that are more impactful in contextually relevant areas, without needing cookies or personal data. It offers dynamic ad creatives, attention measurement and real-time optimization, and is a good option for display, video and other digital ad formats. The platform is designed to ensure brand safety and focus on improving user experience and privacy.

Additional AI Projects

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Optable

Manage and activate audience data in a privacy-safe way with modern architecture, identity management, and collaboration tools for a cookieless future.

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Anonymised

Reaches all consented users with a persistent cross-publisher identifier, offering powerful lookalike predictions for non-consented users, while protecting consumer privacy.

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EthicalAds

Combines AI-powered contextual and geographic targeting to match ads with the right audience, while protecting user privacy and ensuring GDPR and CCPA compliance.

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Weborama

Unify customer data from multiple sources to build actionable profiles, optimize digital advertising, and protect user privacy with a hybrid DMP/CDP solution.

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Taptap Digital

Combines advanced location intelligence and contextual relevance to predict audience affinity and reach ideal customers with granular precision and broadcast scale.

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Exactag

Combines high-quality data collection, advanced algorithms, and full transparency to enable better decision-making and more successful marketing campaigns.

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AIDEM

Combines DSP, SSP, AdServer, Verification, and Attribution in one platform, offering AI-powered anti-fraud technology and cookieless targeting for a trusted ad ecosystem.

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Seedtag

Analyzes 60 million articles daily to spot trends and interests, enabling precision targeting and optimized ad placement in a privacy-first world.

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LensAI

Injects ads directly into objects in video and image content, providing new, highly visible ad inventory with contextual targeting and user privacy protection.

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Flashtalking

Automates creative and media workflows, enabling real-time personalization and sophisticated automation across social, open web, and CTV channels.

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Attention Intelligence Platform

Measures attention across digital campaigns, providing real-time optimization and clear reporting to maximize ad spend and drive higher ROI.

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Anagog

Provides real-time engagement and hyper-relevance through thousands of real-world segments and moments, ensuring personalized customer experiences while respecting privacy.

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AdTheorent

Delivers tailored results through predictive targeting, geo-intelligence, and cross-environment mapping, driving real-world value for advertisers across various industries.

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RTB House

Leverages Deep Learning to build targeted marketing campaigns with dynamic ad formats, maximizing sales potential and brand loyalty at all funnel stages.

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AdQuery

Targets users with contextual ads based on interests and behavior, ensuring high brand safety and relevance in a safe, fraud-free environment.

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Qortex

Combines AI, computer vision, and programmatic advertising to create targeted, engaging ad formats that increase revenue for publishers and advertisers.

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Groovinads

Simplify ad creation, attract ideal audiences, and maximize results with AI-driven technology that predicts future challenges and optimizes campaign performance.

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Smartly

Automates and optimizes advertising campaigns across multiple digital touchpoints, providing predictive budget allocation, automated management, and dynamic creative optimization.

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Moloco

Leverages real-time first-party data to drive accurate predictions, scalable user acquisition, and monetization, with adaptable models for optimal performance.

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Monetag

Optimizes monetization across devices and platforms with a variety of AI-driven ad formats and tools, balancing user experience with revenue generation.