If you're looking for a digital advertising platform that doesn't need user data for targeting, Proximic is worth a look. It uses AI-based contextual intelligence to reach audiences and monetize content without user identifiers. Proximic's features include predictive audiences, contextual targeting and customizable segments, so it's good for media buyers and sellers on a variety of platforms including video, web display, mobile, gaming and podcasts.
Another good alternative is Implicit, which uses artificial intelligence and a panel of 25,000 representative internet users to target audiences without needing user data. The company offers transparent purchases and detailed reporting, and its platform is designed to work for a wide range of advertisers. It can optimize campaigns based on socio-demographic, behavioral or interest criteria.
If you're looking for a privacy-first approach, Permutive is worth a look. It lets publishers target and monetize their audience with targeting that's precise but that doesn't compromise consumer privacy. Permutive uses edge processing and on-device data anonymization to reduce latency and protect data. It also offers real-time reporting and optimized page speed for fast insights.
Last, GumGum's Mindset Platform uses AI to deliver ads that are more impactful in contextually relevant areas, without needing cookies or personal data. It offers dynamic ad creatives, attention measurement and real-time optimization, and is a good option for display, video and other digital ad formats. The platform is designed to ensure brand safety and focus on improving user experience and privacy.