Taptap Digital

Taptap Digital is a global advertising technology company with offices in Europe, Africa, North America and South America. Its suite of solutions is designed to help brands find out who and where their ideal customers are and how to reach them without cookies. Taptap Digital's platform combines advanced location intelligence and contextual relevance for all phases of dynamic advertising and marketing activations.

Taptap's area-based marketing approach predicts audience affinity by combining demographic, behavioral, business and contextual data to find the best customers. This allows for advanced planning, buying and measurement by area, so brands can reach enriched audiences at broadcast scale with granular precision.

Taptap Digital's key features include:

• Predictive Modeling: Combines business data to find the highest concentrations of next and best customers and activates omnichannel campaigns to maximize presence and engagement in priority areas.
• Omnichannel Media Buying: Provides a single platform for entire media buys, allowing for strategic, data-driven decisions about channels and context.
• Data-Driven Branding: Uses real-time data to inform full-funnel strategies and adapt to changing consumer behavior.
• Drive to Store: Develops strategies to drive traffic to brick-and-mortar stores and measure campaign lift with first or third-party attribution.
• OOH Plus: Enhances out-of-home advertising with solutions that make it more measurable, adaptable and connected to omnichannel strategies.
• Vertical Solutions: Customized solutions for industries including travel, retail, automotive, public sector, CPG and QSR.
• Sonata DSP & DMP: Offers an omnichannel demand-side platform with a universal ID solution for premium audience profiling and a data management platform for housing and analysis of large amounts of data.
• Sonata Location Intelligence: Uses geospatial technology to aggregate data for comprehensive audience and geographic analysis, linking online and offline behavioral data for advanced planning and optimization.
• Sonata Local: Scales globally and is designed for midsize to large retailers to increase foot traffic and digital conversions with geospatial intelligence and machine learning algorithms.

Taptap Digital's technology is fueled by artificial intelligence, which improves ad verification, data signals and performance optimization for better results and more transparency. The platform also has a brand safety focus, using proprietary tools and third-party integrations to ensure inventory is safe and viewable.

Pricing details are not publicly available, but Taptap Digital's goal is to help businesses get the most out of their media spend and avoid waste by targeting high-value audiences more effectively. The platform is geared for brands that want to improve their advertising with data-driven insights and location-based targeting.

For more information about Taptap Digital, visit their website to learn more about their solutions and products.

Published on June 24, 2024