Question: How can I find a platform that predicts audience affinity and allows for advanced planning, buying, and measurement by area?

If you're looking for a platform that predicts audience affinity and offers advanced planning, buying, and measurement by location, Taptap Digital is a good option. The global ad tech company offers a range of products, including predictive modeling, omnichannel media buying and location intelligence. With tools like Sonata DSP & DMP, Sonata Location Intelligence and Sonata Local, Taptap Digital lets brands target their best customers, optimize media spend and cut waste.

Another good option is AdTheorent, which uses machine learning for predictive targeting and geo-intelligence. Its platform lets advertisers identify likely converters, target locations where they're likely to be interested, and optimize campaign results across a range of categories. AdTheorent protects privacy with cookie-free options, so it's a good option for brands that want to respect consumers' privacy while still getting real-world results.

If you prefer a data-first approach, Dstillery offers custom audience options based on AI. It gathers browsing behavior data to predict user behavior and target audiences without cookies or IDs. Dstillery's tools, such as Awareness, Consideration and Direct Response Solutions, are designed to help brands and agencies get the most out of their ad campaigns with AI-powered targeting.

Last, Spatial.ai offers customer segmentation tools based on natural consumer behavior data to measure performance and make location-based decisions. With tools like PersonaLive, Proximity and FollowGraph, Spatial.ai lets marketers measure consumer interest in brands and influencers by geography, a good option for retail and marketing.