Tapad

Tapad provides a rich cross-device digital identity graph that can help brands get more value out of their digital marketing by connecting with people across many devices. By linking together many digital identities, Tapad lets marketers pinpoint individuals or households for a variety of use cases in programmatic targeting, media measurement, attribution and personalization around the world.

Tapad's technology provides a more detailed understanding of consumers by giving marketers a better understanding of touchpoints so they can personalize messages across paid, earned and programmatic channels. It also lets marketers expand to new, previously unknown prospects and enrich existing data sets with new device information. Through partnerships with brands, agencies and platforms, Tapad ingests device identifiers to expand the graph with new devices at the household or individual level.

The technology is geared for marketers trying to target and measure people's interactions with their products and services in a digital world that's increasingly fragmented. By adding net-new devices to the data, Tapad can help brands reach a broader audience and personalize messages more effectively.

Tapad doesn't disclose pricing information. Potential customers can contact the company through its website for pricing information.

Tapad is a good option for brands and agencies that want a better understanding of their customers' decision journeys, and its cross-device graph is a useful way to get more value out of digital marketing spending. By using Tapad, companies can target their audience more effectively and engage with them more effectively, leading to more effective campaigns and stronger relationships with customers.

Published on June 24, 2024