If you need a way to target and measure customer interactions across many devices, Tapad has a rich cross-device digital identity graph that spans many devices for a richer view of the consumer. It's good for programmatic targeting, media measurement, attribution and personalization. By adding new device identifiers through partnerships, Tapad can help marketers see touchpoints and tailor messages for more effective campaigns and stronger relationships with customers.
Another good option is Dynamic Yield, an AI-powered personalization platform that creates custom content, products and offers for each customer across the web, email, apps and ads. Dynamic Yield features include audience discovery, content and offer personalization, product recommendations and customer engagement optimization. Its AI abilities automate operations, cut costs and boost revenue, so it's good for eCommerce, Financial Services and Travel businesses.
If you want to be more data-driven, MoEngage has an AI-powered customer engagement platform that optimizes interactions and improves return on investment across many channels. It includes customer insights, omnichannel communication, AI-powered campaign optimization and real-time transactional alerts. MoEngage is designed to be scalable and secure, good for enterprise-level brands, and helps companies understand customer behavior and preferences through targeted campaigns.
Last, Braze is another customer engagement platform that uses AI to manage real-time interactions across email, mobile apps, SMS, WhatsApp and web messaging. Its features include data activation, journey orchestration and cross-channel messaging. Braze is designed to optimize onboarding, increase engagement, reduce churn and improve acquisition, so it's good for retail, media, finance and travel businesses.