If you're looking for platforms that let brands reach high-value audiences without cookies, Dstillery is another option. The company uses AI to create data-driven custom audiences for ad campaigns, inferring user behavior from browsing behavior and targeting accordingly. With awareness, consideration and direct response options, Dstillery offers self-service and managed options so brands and agencies can fine-tune their campaigns.
Taptap Digital also offers a powerful option for brands trying to reach high-value audiences without cookies. The company's platform combines location intelligence and contextual relevance for real-time advertising. With tools like predictive modeling and omnichannel media buying, Taptap Digital helps brands improve their advertising with data-driven insights and location-based targeting, optimizing media spend and reducing waste.
For a more contextual approach, GumGum offers its Mindset Platform, which uses AI to analyze digital content and place ads in contextually relevant places. The platform is designed with user experience and privacy in mind, with features like dynamic ad creatives, attention measurement and real-time optimization. GumGum is good for a wide range of industries and use cases, and it can help ensure brand safety and increase revenue for publishers.