Cluep

Cluep is a mobile ad platform that lets brands reach the audience that matters most to them based on a range of factors, including what people share, how they feel and where they go. By analyzing publicly shared online comments, photos, videos and audio, Cluep can target ads based on the behavior and preferences of individual users.

Some of the key features include:

• Keyword-level targeting: Similar to Google, but powered by consumer conversations on social media.
• Emotional targeting: Target ads based on the emotions, intent or desire expressed by users online.
• Visual targeting: Target ads based on objects, actions or situations in user-uploaded photos and videos.
• Location-based targeting: Target ads based on user visits to specific locations.
• Professional targeting: Target ads based on skills, industries and companies.

Cluep has a number of notable success stories with big brands. McDonald's used Cluep to target people who typed food cravings into their text messages, with a 1.3% click-through rate and 17% lift in engagement. Toyota used video analysis to target high-potential prospects for its new truck, with a 1.3% click-through rate. Starbucks used audio content to target people with summer-themed ads, with a 16% lift in brand mentions and a 2.2x click-through rate compared to industry benchmarks.

With Cluep's advanced ad targeting, brands can reach the audience that matters most and drive meaningful engagement. To learn more about how Cluep can help you, visit their website.

Published on June 24, 2024