If you're looking for a platform that lets you target ads based on specific emotions or intent, Cluep is a great choice. Cluep combines a range of user behavior and preference data, including emotional targeting, to deliver ads that are closely matched to the audience. The platform is also known for its keyword-level targeting, visual targeting and location-based targeting, which can help brands get better click-through rates and brand mentions.
Another good option is Dstillery, which uses AI technology to create data-driven custom audiences. By gathering browsing behavior data and predicting user behavior without the use of cookies or IDs, Dstillery can help with awareness, consideration and direct response campaigns. Its tools include Audience Brief Genius, which uses OpenAI to help select audiences, with detailed explanations and audience overlap analysis.
Proximic also offers a strong option for targeted advertising with AI-powered contextual intelligence. The platform lets media buyers target specific audiences based on demographic and behavioral attributes, and ensure that ads appear alongside contextually relevant content. Proximic's ID-free targeting and large data sets make it a flexible option for increasing audience engagement and monetization.
If you want a broader view of consumer behavior and targeting, check out Resonate. The company uses AI to provide a single view of more than 230 million profiles, with predictive data, intent signals and psychographics. Resonate helps businesses across multiple industries make data-driven marketing decisions and optimize performance, so it's a good option for targeting and campaign management.