Intent.ai

Intent.ai is a platform that's designed to offer mobile carriers a way to target ads precisely without infringing privacy. By using machine learning to process technical logs, Intent.ai can build detailed profiles of subscribers, including demographic information like age and gender, interests, behavior and habits. That profile information can be used to target ads more effectively so companies can reach the audience they want to reach.

Intent.ai's features include:

• Subscriber Profiling: Analyzes mobile carriers' technical logs to infer mobile subscriber profiles (age, gender, interests, behaviors, habits, credit score, used apps, visited sites).
• Accuracy and Relevance: Profiling is accurate, with up to 87% accuracy for binary gender classification and ±3 years deviation for age estimation.
• Custom Attributes: Allows for custom attribute assembly.
• Data Privacy Model: Focuses on privacy with locality, minimization, anonymization and open APIs for data filtering.

The company offers two products:

• Targeted Advertising: Matches subscribers with ads in real-time so they can target the right audience.
• Credibility Scoring: Uses behavior patterns online and billing data to prevent bad credit records and identify creditworthy customers.

Intent.ai is designed to protect subscriber privacy, with no personal data leaving the telecom data center. The company's platform is GDPR-compliant, and it can be integrated with operators so they can filter data before it's processed. That's potentially useful for telecom operators struggling with revenue as average revenue per user (ARPU) declines and carriers spend more on infrastructure upgrades. Telcos can use Intent.ai to generate a new source of revenue while keeping their data in house.

Published on June 26, 2024