Question: I'm looking for a solution that builds detailed profiles of mobile subscribers, including demographic information and interests, for targeted advertising.

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Intent.ai

For creating detailed profiles of mobile subscribers, Intent.ai has a powerful tool. This platform uses machine learning to analyze technical logs and create detailed subscriber profiles that capture demographic details, interests, behavior and habits with high accuracy. It also comes with custom attribute assembly, data privacy models and open APIs for data filtering to ensure that telecom operators keep control over their data while opening up new revenue streams.

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Resonate

Another good option is Resonate, a consumer data and intelligence platform that uses AI to offer a constantly updated, single view of more than 230 million profiles and 2 billion devices. It offers predictive data, intent signals, psychographics and preferences that can help businesses across industries make data-driven marketing decisions and improve performance. The company's AI-powered data engine creates detailed consumer profiles and offers managed media services for programmatic ad planning.

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Verisk Marketing Solutions

Verisk Marketing Solutions also offers a broad real-time consumer insights platform. It combines proprietary identity and behavioral data assets to offer a single, unified view of US consumers and households. It features identity scoring, attribute enrichment, in-market shopping signals and data licensing, which can help businesses in insurance, consumer finance and real estate with customer segmentation, lead generation and marketing personalization.

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Acxiom

Finally, Acxiom offers a range of data and technology solutions to help businesses create meaningful customer experiences and profitable relationships. With a commitment to responsible data use, it includes audience data, data management, digital marketing solutions and marketing analytics. Acxiom helps brands succeed through strategic partnerships and integration with leading marketing cloud platforms, delivering deeper data insights and actionable recommendations.

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