subconscious.ai

Subconscious.ai is intended to transform causal market research, delivering results faster and with higher quality and human-level reliability. The platform is designed to make market research more efficient and ethical by using sophisticated AI to increase the realism of synthetic respondents.

The platform is designed to help users better understand their audience and make better decisions. Among its features is the ability to simulate full user journeys in real time without any integration, so users can figure out what drives user behavior from awareness to purchase. The platform also uses a cyclical validation approach that relies on humans only to validate results, which means it can be more cost-effective, fast and accurate.

The company's strength is its sophisticated causal models that can be continually refined as people use them. The models are trained on data from 800 million human respondents, and the company says they're realistic. The platform also can be used for data augmentation that can help customers expand their own customer data by generating synthetic consumers for better insights.

Some of the main use cases for subconscious.ai include:

• Estimate the value of product features: Find out how important each feature is to any mindset.
• Segment audiences by need: Target marketing to people based on their needs, not demographics.
• Simulate policy outcomes: See how different policy choices affect any situation.
• Optimize patient care and hospital operations: Bring data science to healthcare settings.
• Understand what drives purchases: Find out what's "nice-to-have" and what's "need-to-have" for any purchase.
• Content creation: Target content to people's preferences for better engagement.

Subconscious.ai says it can deliver 99% accuracy at a fraction of the cost, usually 10% of traditional methods. Customers can run causal experiments in minutes to forecast market results and craft messages that work. The company's technology is based on a combination of causal AI, generative AI and a digital twin of society, the company said.

The company doesn't disclose pricing, but you can sign up for a demo to learn more about the platform. Subconscious.ai also has a community where customers can share results, ask for help and get updates on new releases. It's for businesses, policymakers and content creators who want to speed up their market research and decision making with AI.

Published on June 19, 2024