Question: Is there a platform that can help me segment my audience by need, rather than demographics, and create targeted marketing campaigns?

subconscious.ai is a market research platform that uses AI to get results faster, more accurately and reliably. It can simulate user journeys instantly, validate results with a cyclical process involving human validation, and use causal models based on 800 million human respondents. The platform can be used to segment audiences by need with its data augmentation technology, which is useful for companies and policymakers trying to get more out of their market research and decision making.

Another option is Blueshift, an AI-powered marketing platform that marries customer data with AI-powered decision making to help marketers work more effectively. It includes a Customer Data Platform (CDP) for building detailed customer profiles, AI-Powered Decisioning for automating marketing work, and Cross-Channel Delivery for managing customer journeys across multiple channels. Blueshift's real-time AI can assess customer behavior and intent, which makes it easier to segment audiences and make marketing decisions.

Twilio Segment is a customer data platform that ingests, cleans and activates customer data for real-time insights and personalized customer experiences. It brings data together into unified profiles with more than 450 pre-built connectors, and offers features like generative AI for targeted audiences and predictive AI for customer behavior. It's good for data engineers, marketers and product managers in a variety of industries, with a range of integrations to accommodate different needs.