Arity

Arity is a mobility data and analytics company that uses data-driven insights to make transportation safer, smarter and more useful. With trillions of miles of driving data, Arity helps insurers, developers, marketers and communities understand and predict driving behavior at scale, so its customers can build more personalized and targeted services.

Arity collects and analyzes data from sources including mobile devices, in-car devices and vehicles themselves. The company offers a range of solutions for different industries, including auto insurance, marketing and advertising, public sector and mobile apps.

Some examples include:

• Arity IQ℠: Offers actual driving behavior insights to help auto insurers advance pricing sophistication.
• Arity Audiences: Enables marketers to target drivers based on risk, mileage, commuting behavior and other factors.
• Crash Detection: Helps ensure users get help when they need it.
• Mobile Telematics Experiences: Offers customizable telematics solutions for businesses.

Arity's solutions help businesses increase profitability and productivity. For auto insurers, that means more accurate pricing and stronger customer relationships. Marketers can use Arity's data to target ads more effectively, and public sector organizations can use insights to improve road safety and infrastructure.

The company has a massive amount of driving data, with more than one trillion miles of data collected. That data paints a rich picture of how people get around, and businesses can use that to build better strategies and better user experiences.

Arity is committed to privacy and consumer data protection, and that's reflected in its principle-based framework that governs everything it does with the data it collects.

Whether you're an insurer looking to improve pricing, a marketer looking for better ad targeting, or a public sector organization looking to improve road safety, Arity has powerful mobility data solutions to help you achieve your goals. Check out their website to learn more about how Arity can help you unlock the power of driving data.

Published on June 25, 2024