Question: I'm looking for a way to target high-risk drivers with personalized marketing campaigns - do you know of any tools that can help?

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Arity

Arity is a mobility data and analytics company that aims to make transportation smarter, safer and more useful through data-driven insights. With more than a trillion miles of driving data, Arity offers Arity Audiences for targeted marketing, giving you insights into real-world behavior. That can help you target specific high-risk driver segments and improve customer retention and profitability.

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Sentiance

Another good option is Sentiance, which is designed to improve driver behavior and road safety. Sentiance offers driving insights, crash detection and mobility insights that can help you identify high-risk drivers. Its AI technology is designed to be privacy-first, and it uses machine learning to ensure data quality and to protect data subjects' privacy, so it's a good option for targeted marketing.

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Spatial.ai

For a customer segmentation platform, Spatial.ai offers a range of tools like PersonaLive and Proximity to segment people based on social, mobile and web behavior. By scoring neighborhoods by social interests and behaviors, you can target marketing campaigns that are more likely to resonate with your high-risk driver audience. The company anonymizes location data and uses machine learning to offer rich insights while protecting consumer privacy.

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RTB House

Last but not least, you might want to look at RTB House, which uses Deep Learning technology to build personalized ads that drive sales and loyalty. With options like personalized retargeting and ContextAI to understand customer context without relying on third-party data, RTB House can help you target high-risk drivers more effectively and improve brand awareness and customer engagement.

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