What If Media Group

What If Media Group is a performance marketing company that uses a combination of AI, first-party data and proprietary media channels to drive consumer acquisition for businesses. Its approach is designed to deliver targeted campaigns that are optimized for each client's specific goals.

The company uses its in-house AI platform, ARIA, to analyze consumer behavior and identify the most responsive audiences for its clients. ARIA combines multiple AI systems and methods, including content clustering, recommendation engines, collaborative filtering, lookalike modeling and regression modeling, to deliver personalized offers that will appeal to target consumers.

Among What If Media Group's features are:

• Intelligent Targeting: Uses self-reported and behavioral data to deliver targeted offers to specific audiences.
• Omnichannel: Uses a variety of marketing channels, including direct response web ads and email, push notifications, phone calls and text opt-ins, to reach consumers through multiple touchpoints.
• Customer Activation: Orchestrates personalized interactions to drive conversions, including opt-in email messages, phone calls, push notifications and text messages.

What If Media Group says it's delivered results for clients, including acquiring thousands of new customers for Sprint, delivering "massive" return on investment for Uber and generating business leads for local insurance agents.

There's no pricing information, but the company's custom approach indicates a customized pricing structure depending on the needs of a particular campaign. What If Media Group looks like a full-featured performance marketing company with a range of tools and services to help businesses acquire new customers.

Published on July 1, 2024